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Shinsegae SSG

A series of commercial POP structures produced for the launch of SSG PAY, a digital payment platform developed by Shinsegae Group. Designed for in-store promotional use, each piece features a bent, silver hairline-polished surface that echoes the material language of retail modernity. More than signage, these pieces function as spatial cues—conveying value not only through information, but through presence.

A set of stainless steel POP displays produced for SSGPAY, a payment service under the SSG group. Featuring screen-printed messages on brushed metal plates, the displays promote seamless store payment and take-out services at Centerfield locations. Designed for high visibility and long-term durability in retail environments.
Technical CAD design rendering of the ROUNZ AR iPad display stand from front and side view.
Initial rendered mock-up of the ROUNZ iPad stand prototype in white finish.

Rounz

The initial concept for this modular retail structure was born through a series of CAD-based iterations and early renders. Each revision reflected not only visual refinement, but a response to structural needs, material behavior, and retail flow logic. This phase was not just about design—it was about negotiating imagination with reality, and shaping a form that could be manufactured without compromise.
Close-up of raw metal square tubing used in the construction of ROUNZ display units.
Welded metal frame units stacked during intermediate manufacturing for ROUNZ display stands.
The components were fabricated through precise metalwork—cutting, welding, and bending each piece to meet tight tolerances. In this stage, material behavior dictated every movement. It was not enough to imagine structure; we had to respond to how it wanted to behave under fire, fold, and pressure.
Before final assembly, each component was laid out and inspected for fit, finish, and consistency. The object had not yet taken shape—but its internal order was already visible. This was the point where the invisible logic of design began to speak through physical structure.
Custom-built white iPad display stands for ROUNZ augmented reality eyewear fitting service, in workshop setting.
ROUNZ metal display tops arranged in grid layout during early production phase.
Finalized ROUNZ AR display stand installed in retail space with product literature.
The final prototype reveals the completed intent of the project. More than a retail object, it is the outcome of deliberate material control, visual logic, and manufacturing precision. Every edge, joint, and surface reflects a decision made long before it was ever assembled.

shumi arts

Three limited-edition certification cards, created for licensed figures by Shumi Arts. Each card embodies the world of its character—whether a historic swordsman, a surrealist mind, or a street revolutionary. In collectibles, authenticity isn’t just proof. It’s part of the story.

Detailed laser engraving on official SHUMI ARTS certificate for Rurouni Kenshin 10th anniversary tribute figure.

tiktok

SA:E METAL WORK’s time-lapse of TikTok VIP kit for brand ambassadors engraving. A glimpse into the choreography of light and steel—where digital culture meets physical permanence.

zara

A fire extinguisher sign developed for Zara’s retail spaces— where functionality meets modern minimalism. Precision-cut and matte-finished, this plate blends seamlessly with the spatial identity.

Fragments

A close-up of a gold-toned engraved metal plaque featuring the Gilt-Bronze Incense Burner and OECD logo.
OECD - limited edition commemorative plaque
Black brushed metal nameplates for Glenfiddich whisky tasting, engraved with white lettering..
Glenfiddich – whisky tasting placard
Miniature display plates showing vessel specifications for Hyundai Glovis ships.
HYUNDAI GLOVIS - miniature ship spec plate
Gold-toned metal promotional stands engraved with “WIN YOUR DAY” text for Paradise Casino.
Paradise Casino - promotional POP stand
Brushed metal tags with engraved barcodes and serial codes, designed for use as props in an unidentified media production.
Anonymous setup - unknown fictional props
Stainless steel two-level product display stand designed for small item showcases
TEAM VENOM - custom display holder
Small silver industrial plate engraved with “TANNAT” and four mounting holes.
TANNAT - industrial signage
Stainless steel signs engraved with “규제자유특구” for Korea’s Ministry of SMEs and Startups.
Ministry of SMEs - Regulatory Free Zone Signage
Black stainless steel name tags for TEAFFERENCE staff members arranged on dark surface
TEAFFERNCE - Custom-designed staff name tags