Brand Narrative & Portfolio
How we think, and what we make.
An introduction to SAE METAL WORK - our brand philosophy, selected work, and clients.
SAE METAL WORK is a metal design studio founded in Busan, Korea in 2017. We design and manufacture signage, captions, POP and display objects for commercial spaces.
Restraint is not emptiness.
We do not decorate, we articulate.
Quietly, and with depth.
We answer, never imitate.
SIDE Caption plates for artwork and object descriptions, in adhesive and freestanding formats.
ECHO Display pieces for menus, product information and branding: freestanding tabletop signs and table tents.
CODE Stainless steel signage for indoor and outdoor use: wayfinding, caution and safety messages for commercial spaces.
LINK Custom metal pieces for individuals, brands and companies: keyrings, cards and desk objects, made to order and laser-marked in stainless steel.
FOUND Metal display stands and fixtures for showing objects: made to hold, raise and present products in retail and exhibition spaces.
This work is dedicated to those who trusted the silence.
GUCCI · Jacob & Co. · VOGUE Korea · Gentle Monster · L’Oréal · ZARA · New Balance · Maison 21G Paris · Smith & Wollensky · Hilton Ananti · Millennium Lonsdale · Sheraton Grand Incheon · Paradise City Casino · Deloitte · NOVA · Microsoft · AMD · Aramco · POSCO · SK Group · Hanwha Solutions · Samsung Display · Hyundai · Renault Korea · Lotte Group · CJ ENM · YG Entertainment · TikTok · Shinsegae SSG · The Galleria
They shared the quiet pursuit of proportion, weight, and endurance.
contact@saedesign.co.kr
54 Jaeban-ro, Haeundae-gu, Busan, Republic of Korea
SAE METAL WORK
Busan To Everywhere.